The simpler the rules, the easier it is for members to engage with the gamification elements of the program.

Therefore, the higher the monetary investment, the higher chance of gamification being implemented extensively.

Subscription-based loyalty programs tend to invest heavily into gamification, making use of a wide scope of game-like features with great success.

While loyalty programs may often include a configuration of different gamification tactics, most brands focus on doing 1-3 really well instead.

Gamification is also enjoying popularity in loyalty, as more and more brands choose to incorporate features such as tiers, milestones, challenges and badges into their loyalty programs to boost engagement.

Acording to our annual Loyalty Trends research, gamification is one of the most important areas of investment for the upcoming years.

The use of game-like mechanics in non-game environments has exploded in recent years, and the gamification industry is now set to reach $40 billion by 2024, according to Research and Markets.

Below, we look at the top 10 examples of gamification in loyalty programs and analyze the secret behind their success. Milestones, tiers, badges and quizzes are just some examples of the different elements companies incorporate into their loyalty offerings to appeal to customers. In the loyalty space, too, where driving up engagement is central to success and competition is fierce, gamification offers businesses the opportunity to stand out.

the use of game-like mechanics in non-game contexts, has become a popular and powerful engagement tool across countless industries.

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