In this team we need people who have a deep understanding of online casino customers, the games, promotions and product features that produce ongoing world class customer experiences, what the key competition are up to and the wider market trends. Implement and maintain a comprehensive but efficient quality assurance process to ensure campaigns are aligned with brand guidelines, as we as regulatory guidelines and legislation.Ensure that all campaign activity is within budget and delivers demonstrable RPO / drives core KPIs.

Define approaches to manage frequency of player contact across multiple channels, while ensuring maximum audience reach and engagement.

Establish KPI targets and measurement frameworks to ensure all campaigns are designed with a specific target objective and desired outcome.

Continue to optimize the full customer lifecycle management programme, from early life / onboarding, through to yield management, churn prevention and reactivation.

Deliver a compelling and effective promotional roadmap, tailored to provide each of the key player cohorts with relevant offers.

Work with both central and local teams to create customer engagement strategies that drive the growth and profitability.

Partner with our OMNI Channel team to x-sell brick and mortar and Free to play customers to our real money gaming products and services.

Delivery of a comprehensive and effective CRM programme, developing multi-channel strategies focused on cross selling our online sports and casino customers to new product experiences.

Working hand in hand with the casino platform, product, marketing, commercial, operations, data and regulatory teams you will combine your outstanding knowledge of the online casino customer and experience to play a leading role in driving forward the future growth and direction of the digital casino business.

Reporting into the VP of Marketing, as a vital member of the casino marketing team, you'll help expand Hard Rock Digital's Casino business, across multiple jurisdictions. We’re taking that foundation of success and bringing it to the digital space - ready to join us? Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world.

Apply at hard rock casino online